Scott Masters, the mastermind behind the renowned Smoke Masters BBQ, is on a mission to take his business to new heights. With a 2.6-tonne smoker already packed to the brim each morning at 3 am, it's clear that Masters has outgrown his current premises. The demand for his famous smoked pork and brisket is so high that disappointed customers are turning away, and it's time for a bigger and better location.
Masters' journey to finding a new home began with a simple realization: he wanted to provide a better experience for his loyal customers. The search led him to Majura Park Shopping Centre, where he discovered the perfect spot for his expanding business. The location, previously occupied by Majura Bar and Grill, offers ample space for his new smoker and restaurant.
What makes this expansion truly fascinating is the sheer size of the new smoker. Built by the creator of the largest reverse-flow smoker in Australia, 'Frank the Tank', this custom-made behemoth weighs 4 tonnes and stretches 8 meters long. It's a massive upgrade from Masters' current 3.5-meter unit, and it's designed to handle the massive volume of meat that Canberrans crave. The fact that it's the second-largest of its kind in the country is a testament to Masters' ambition and the popularity of his brand.
However, with great ambition comes great responsibility. Masters is now focused on hiring a team to manage the new smoker and ensure that it's firing on all cylinders. The seven months of negotiations and planning have given him ample time to think through every process involved in this expansion. While the timeline for opening isn't locked down to a precise date, Masters is hopeful that the new location will be up and running by late October. His faith in the new smoker and team is unwavering, and he's confident that they'll be able to handle the demand of hungry Canberrans.
One thing that immediately stands out is the sheer scale of this expansion. Masters is not just upgrading his smoker; he's creating a new home for his business, one that will allow him to serve more customers and provide a better experience. The new location will also feature an alfresco extension and a fit-out of the restaurant site opposite Aldi, making it a one-stop shop for BBQ lovers in Canberra. What many people don't realize is that this expansion is not just about growth; it's about providing a better experience for customers and ensuring that Smoke Masters BBQ remains a staple in the Canberra food scene.
From my perspective, this expansion is a testament to Masters' hard work and ambition. He's not just expanding his business; he's creating a new home for his passion. The new smoker is a symbol of his commitment to providing the best possible experience for his customers, and the new location will allow him to do just that. If you take a step back and think about it, this expansion is a significant milestone for Masters and a win for the Canberra food scene. It raises a deeper question: what's next for Smoke Masters BBQ? Will they continue to innovate and expand, or will they settle into their new home and enjoy the fruits of their labor? Only time will tell, but one thing is certain: Smoke Masters BBQ is here to stay, and they're just getting started.
