Outfit7, the creators of the beloved 'Talking Tom' franchise, are expanding their horizons with the launch of PlayValley, a new game division. This marks a significant step for the company, as they venture into the realm of PC gaming, with their first title set to debut on Steam in the second quarter of 2026. This is a bold move, as Outfit7 has primarily focused on mobile gaming until now.
PlayValley's mission is to create engaging and intuitive games, with a strong emphasis on visual appeal and satisfying gameplay. The studio aims to build a diverse portfolio of franchises, expanding beyond their current mobile successes. According to Žiga Sedovnik, PlayValley's VP, the team's philosophy is to 'experiment early, iterate fast, and trust their instincts.' This approach ensures that each game feels fresh and captivating from the very beginning.
The games in development will feature a 'visually clean design and gameplay intended to feel intuitive and satisfying.' While the specific genres are yet to be revealed, the focus is on creating experiences that players will want to return to time and again. Outfit7's CEO, Xinyu Qian, emphasizes their commitment to lasting experiences, stating, 'We're not focused on chasing short-term trends; instead, we're dedicated to creating lasting experiences that players can return to again and again.'
This strategic shift towards PC gaming and the introduction of PlayValley is an exciting development for Outfit7, offering a new avenue for their creative vision. As they venture into uncharted territory, the gaming community eagerly awaits the release of their first PC title, curious to see how PlayValley's unique approach will translate to the PC platform.
