Lavender growers in Australia are facing a tough battle against low-cost imports, which are pricing them out of the market. Despite the industry's long history dating back to the 1850s, the majority of lavender products on the market are imported and diluted with water, according to the Lavender Growers Association. This is a significant concern for growers like the Viljoens, who have been producing high-quality lavender oil for 24 years. They distill their oil without using any water, ensuring its purity and quality. However, the low prices of imported, diluted lavender oil make it difficult for local producers to compete. The issue is further complicated by the fact that Australia imports more than five times the amount of lavender it produces, with Bulgaria dominating the market. The Therapeutic Goods Administration (TGA) regulates lavender oil imports, and the inconsistent quality of imported products is a major problem. The price difference between imported and homegrown lavender oil is significant, with imported oil starting at $3 for a 10mm bottle, compared to $20 for homegrown oil. This makes it challenging for local growers to sustain their businesses. The Lavender Growers Association emphasizes the importance of supporting local producers to ensure the quality and authenticity of lavender products, especially for those who value aromatherapy and therapeutic uses.
