A real-life Bluey attraction to open in Brisbane

Hit Australian children’s TV show Bluey is about to come to life in Brisbane.

You’d be hard-pressed to find a child in Australia, let alone the world, who doesn’t know about Bluey. The Emmy® Award-winning Aussie program follows the adventures of a loveable, inexhaustible blue heeler puppy and her family as they navigate life in Brisbane.

Next year, Bluey’s World, a new tourist attraction based on the show, will open in the Queensland capital allowing visitors to immerse themselves in Bluey’s hometown through life-size sets and interactive play inspired by iconic episodes.

Bluey’s World will open in Brisbane next August.

Lord Mayor of Brisbane Adrian Schrinner says Bluey’s World will create local jobs and inject millions into our economy.

“Bluey is a homegrown Brisbane superstar who has captured the imagination of families worldwide,” he says.

“With an audience that spans more than 60 countries, Bluey’s World is a unique and significant tourism offering that will draw people to our city from around the globe while giving residents more to see and do here in Brisbane.”

The immersive Bluey’s World will open in August 2024 and will be housed in its own state-of-the-art, 4000-square-metre venue in Brisbane’s newest arts and entertainment precinct, Northshore.

Bluey follows the adventures of a loveable blue heeler puppy and her family.

BBC Studios ANZ general manager Fiona Lang says Bluey’s World is a one-of-a-kind adventure.

“Bluey’s World is not just an experience; it’s a celebration of the heartwarming moments that make Bluey so authentically Australian and that bring to life the joyful simplicity that can be found in families around the world,” she says.

Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids and Family.

Bluey’s World is a new tourist attraction based on the show.